Yoga was one of the 17 activities featured in the 'Join the Movement' campaign, an active lifestyle initiative launched by Sport England to encourage people from all walks of life to get involved in physical activity, regardless of age, ability, or background. The campaign was shot across the country, from London to Penzance, in response to the Covid-19 pandemic, which caused millions of people to drop out of regular exercise due to lockdown regulations. Yoga showcased how people can utilise their home environment improve their physical and mental wellbeing. The campaign's images were provided as a free resource to promote overall participation in physical activity, and its positive impact is still being felt today, with many community groups and organisations continuing to promote the benefits of an active lifestyle.