Long shadows stretch across the pitch, and the team waits in a line. Launched in the build-up to the World Cup, the adidas football campaign tells the game from the street to the stadium, over a day in the cages of east London and a day inside a London stadium. Here the young players wear national team kits, from Colombia and Germany to Argentina and Belgium, and the football photography turns more focused, following real matches on the pitch, acrobatic skills set by a sports choreographer, and the quieter rituals of lacing boots and stretching before kick-off.
The portraits come last. As the floodlights shut down one by one, each player gets whichever light is still burning before the dash to the next corner. Hard, cinematic light in an otherwise dark stadium.
Client: adidas.
