The 'Join the Movement' campaign was an active lifestyle initiative launched by Sport England, aimed to encourage people from all walks of life to participate in physical activity, regardless of age, ability, or background. London-based, Islington Boxing Club was one of 17 sports involved in the campaign. JTM came in response to the Covid-19 pandemic, which caused millions of people to drop out of regular exercise due to lockdown regulations. The project spanned three months and involved over 200 participants across the country and the images were provided as a free resource to promote overall participation in physical activity. Its positive impact continues to be felt today, with many community groups and organisations promoting the benefits of an active lifestyle.