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Optimum Nutrition
The Optimum Nutrition cast of athletes stands in a line against a textured wall.
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There's more of you in you. Optimum Nutrition's campaign with Cahill & Partners puts that line to work across a cast of athletes and everyday trainers, from footballers and a rugby international to weightlifters, runners and a Muay Thai fighter.

Tammy Abraham trains in the scorching heat of Rome. Around London, Marcus Smith, Lauren James, Nesrine Dally and Will Chicomb lead a cast pushed to the edge of what they have, and the sports campaign photography stays close enough to feel the effort.

Client: Optimum Nutrition. Agency: Cahill & Partners.

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