Platinum

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Optimum Nutrition
A bearded athlete looks up into a hard shaft of light in a dark gym.
Hands spread flat on a rubber gym floor, legs behind, in deep shadow.
An athlete leans into a sled push, face set, window light behind him.
A hand grips an ankle above a cream trainer and white sock on a black gym floor.
Close crop of a hand gripping a knee, shoulder and grey vest in shadow.
A muscular athlete in a grey vest crouches by a window, looking up.
Torso and arm in a grey vest, picked out by hard light against black.
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A shirtless athlete leans in, sweat on his shoulders, looking off to the side.
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An athlete in a grey T-shirt with a barbell across his shoulders, mid-squat.
An athlete in a grey vest holds a blue Optimum Nutrition shaker in a dark gym.
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An athlete hangs from a pull-up rig, legs raised, in a CrossFit gym in Essex.
A woman with her hair tied up drives forward on a machine in a dim gym, one arm outstretched.
A man with a barbell across his shoulders grimaces mid-lift, sweat on his brow.
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A woman in black training kit drinks from a shaker, hand on hip, beside a rig.
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Hard light, deep shadow and sweat. For Optimum Nutrition's Platinum range, the campaign photography carves strength and effort out of the dark. Light is used sparingly, picking out only what matters, the effort, the grip and every bead of sweat.

Client: Optimum Nutrition. Creative direction: Jeremy Galanes.

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